Webinar: Building B2B vs B2C Products by Spotify Sr PM Aisha Ishak

Ever wondered what the difference is between B2B and B2C Product Management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.

Aisha Ishak is a Senior Product Manager leading the strategy, development, and launch of innovative and customer-centric products at Spotify.

My first instinct is to say that B2B uses jargon, and B2C aims to be friendly and human because - say it with me - People buy from humans.*

Aisha mentions always being on the hunt for market opportunities - Something Spotify does well (Buying up Podcasting networks, anyone?)

A graphic says [paraphrasing] "Customers aren't professional buyers, but they are emotional ones."

She focuses on several areas: This is not a full recap.

Customer Problem Definition

B2C: Understanding people - customers, users - and the issues they're facing. You interview and talk to them, and use the quantitative data to make decisions on what they want and how they use the product.

B2B: More relationship-based. You know, that sounds good to me. That's what roadmaps are for. It spells out "Is it possible', 'can our tech do it', and 'how we're doing it'.

Your teams should be on board, you understand their pain points, and you get feedback.

Rollout

Needs a lot of on-boarding and management. Validation is more straightforward.

* Unless you go "Hey, Alexa - Reorder toilet paper."

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